Perfection is achieved, not when there is nothing more to add,but when there is nothing left to take away.

Antoine de Saint-Exupery

Mission Statement

SETUNE is a design-led company that develops luxurious properties in beautiful locations. We believe that good design is important for a good quality of life. Our buildings don’t just look good, they work, and increase the quality of life for their occupants.

These “Commandments of Good Design”, originally compiledby Dieter Rams, apply to each home SETUNE creates.

Good design cannot be measured in a finite way and some things are more important for certain projects than others

These “Commandments of Good Design”, originally compiled by Dieter Rams, apply to each home SETUNE creates.

Good design cannot be measured in a finite way and some things are more important for certain projects than others: Here is our perspective on what good design means, based on Dieter Rams “Ten Principles for good design”:

Good design is beautiful

Things we use everyday affect our person and our well-being. Our properties are beautiful. They are beautiful because they work, it’s not just the aesthetic element.

Good design works – it’s functional

Good design just works. Sometimes when you walk into a room you say “Wow!”, you can’t put your finger on what makes you say “Wow!” it just works.

Good design is innovative

Innovation adds value to most things – it could be a new product or service or it could be a redesign that improves the way something very normal functions.

Good design is honest

Dieter Rams said: “An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it can’t keep.”

Good design is sustainable

Good design is long-lasting. It’s not fashionable and therefore never appears old-fashioned. Design and materials are durable, they are not trendy. Even in today’s throwaway society good design will last a lifetime.

Good design is user-oriented

A property that is designed well has been designed around the habits and lifestyle of its occupants. This user-orientated design naturally increases satisfaction and happiness of the user and improves their quality of life.

Good design is in the details

Good design is thorough. Care and accuracy in the design process shows respect to the consumer. Every detail in our properties is well thought out and nothing has been left to chance.

Good design is simple

Less is more, as the saying goes. You know a design is perfect when you can take nothing more away. Our designs concentrate on what is essential. Back to purity, back to simplicity.

Good design is environmentally friendly

A good design will conserve the planets valuable resources and minimise physical and visual pollution. Our buildings are ethically and environmentally responsible.